The Resource The selling game, Canadian Broadcasting Corporation ; written, produced and directed by Susan Teskey, (videorecording)

The selling game, Canadian Broadcasting Corporation ; written, produced and directed by Susan Teskey, (videorecording)

Label
The selling game
Title
The selling game
Statement of responsibility
Canadian Broadcasting Corporation ; written, produced and directed by Susan Teskey
Contributor
Subject
Genre
Language
eng
Summary
"TV advertising used to be such an easy business. They played the ads, we watched the ads. But along came hundreds of new channels, and TiVo, and the internet, and scattered audiences. The Selling Game is all about how marketers not only survived the so called Panic on Madison Avenue, but rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredible powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion"--Container
Member of
Cataloging source
CaQMG
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Doc zone (Television program)
Credits note
Directors of photography, Maurice Chabot, Jeff Cole ; editor, Tania White
Intended audience
Ontario Film Review Board: Not rated
Language note
Closed captioned
LC call number
HF5415.1264
LC item number
S45 2007
PerformerNote
Narrator: Ann-Marie MacDonald
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • MacDonald, Ann-Marie
  • Teskey, Susan
  • CBC Learning (Firm)
  • Canadian Broadcasting Corporation
Runtime
44
http://library.link/vocab/subjectName
  • Interactive marketing
  • Internet marketing
  • Television advertising
  • Internet advertising
  • Consumer behavior
Target audience
adult
Technique
live action
Label
The selling game, Canadian Broadcasting Corporation ; written, produced and directed by Susan Teskey, (videorecording)
Instantiates
Publication
Copyright
Note
Produced for television in 2007 as an episode of the program Doc Zone. on CBC Network
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (44 min.)
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
5319108
System details
DVD
Terms governing use
Public Performance Rights (PPR) on selected copies.
Video recording format
DVD
Label
The selling game, Canadian Broadcasting Corporation ; written, produced and directed by Susan Teskey, (videorecording)
Publication
Copyright
Note
Produced for television in 2007 as an episode of the program Doc Zone. on CBC Network
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (44 min.)
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
5319108
System details
DVD
Terms governing use
Public Performance Rights (PPR) on selected copies.
Video recording format
DVD

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